Deemed the “world’s most rubbish sneakers,” the footwear brand spent 18 months researching adequate materials and designs that blend modern-day alchemy with upcycled waste materials. Effekt Footwear channeled medieval chemistry by turning waste into comfortable and sustainable sneakers. The handmade sneakers boast colored, speckled soles and a sleek, black colorway. Effekt hopes to gain knowledge on consumer sentiments regarding the reuse of materials through this innovative product launch.
Image Credit: Designboom